Future offer for diesel drivers: Audi extends environmental trade-in bonus and gives “return promise”*

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  • April 2, 2018
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Audi is continuing its support for switching to more environmentally friendly Euro 6 diesel engines in the second quarter. Customers who switch from their previous diesel vehicle with Euro 1 to Euro 4 emissions standards will receive a price advantage on their new car. Depending on the model, this is Continue Reading

Successful debut of the new Audi e-tron FE05

With Lucas di Grassi at the wheel, the Audi e-tron FE05 smoothly reeled off its first kilometers of testing at Monteblanco (Spain). The fully electric race car will be fielded in season five of the series that will start at the beginning of December. read on

The Audi A8 is the “World Luxury Car 2018”

The Audi A8 is the “World Luxury Car 2018.” The win underscores the status of the brand’s flagship as the embodiment of “Vorsprung durch Technik.” The award ceremony took place Wednesday at the New York Auto Show. read on

Excellent design and optimum performance: the new Audi RS 5 Sportback

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  • April 2, 2018
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Audi Sport launches an innovative high-performance model onto the market: The Audi RS 5 Sportback is currently making its world debut at the New York International Auto Show, (March 28 – April 9, 2018), as a version for the US and Canadian market. It combines stirring design and a high Continue Reading

First victory for Audi R8 LMS GT4 in the United States

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  • March 26, 2018
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Audi R8 LMS GT3 Position two on the Nordschleife: Audi Sport Team BWT started the VLN Endurance Championship Nürburgring season with a podium result. Audi Sport campaigner Markus Winkelhock and Audi factory driver Nico Müller shared an Audi R8 LMS of Peter Mücke’s Berlin-based racing team. At the end of Continue Reading

​EKS Audi Sport fired up for 2018 World RX season with new package

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  • March 26, 2018
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The calendar features a total of twelve rounds on three continents (Europe, North America, Africa). For 2020, the series is planning to switch to fully electric powertrains. “This prospect is one of the reasons why Audi continues intensifying its commitment in the World Rallycross Championship this year,” says Head of Continue Reading

Auto Bild readers affirm: Audi is the leading brand for quality

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  • March 23, 2018
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“Our goal is to delight customers with top quality in the premium segment,” says Werner Zimmermann, Head of Audi Quality Assurance. “The readers of Auto Bild have affirmed the success of our efforts here in a most impressive way.” In the “Best Brands in All Classes” survey, readers of Auto Continue Reading

Audi aims for fifth victory in Nürburgring 24 Hours

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  • March 22, 2018
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Audi Sport customer racing is supporting four official teams this year. Audi Sport Team WRT – winners of the 2015 race –, Audi Sport Team Land that was successful last year and the two-time winning squad of Audi Sport Team Phoenix are firmly established in endurance racing. Audi Sport Team Continue Reading

Steffen Potrafke – Biography

Steffen Potrafke was born in 1961 in Bönnigheim (Baden‑Württemberg). He is married and has two children. After his studies of industrial engineering and management at Karlsruhe University of Applied Sciences, he started his career at AUDI AG in Neckarsulm in 1988. He was at first active in logistics planning, followed by a position Continue Reading

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